13+ years in B2B SaaS — most recently building construction-tech products for some of the largest US homebuilders. I help founders ship the right thing, then build the team to keep shipping it.
Full-time, fractional, or mentor. Based in Spain, working remotely across the US and Europe.
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Three ways to work together, depending on where you are.
For companies ready for a senior owner of strategy, roadmap, and team. I set direction, build the cross-functional org, and tie what we ship to how the business grows. Best when product needs an owner, not just more hands.
Senior product direction now, without a full-time exec. I come in part-time to set strategy, untangle the roadmap, fix process, and coach your PMs and engineers into stronger calls — scoped to exactly what you need.
For PMs leveling up and founders learning to own product. We work through the real calls you're facing — discovery, prioritization, stakeholder pressure, careers — not generic theory. Direct, honest, grounded in having done the job.
Engagements shown anonymized to respect client confidentiality.
Drone-based site intelligence for residential land developers
Built a new product area from zero — turning aerial imagery, plans, and AI into tools that catch construction problems early. Ran discovery with enterprise homebuilders and led the team that shipped it to live job sites.
Enterprise platform, regulated environment
Owned product improvements and customer integrations for institutional clients. Treated enterprise security and compliance as product requirements, not afterthoughts, and built the integration and onboarding foundations to land bigger partners.
Paper, wood, food, glass, steel, pharma, construction, automotive etc.
11 years close to industrial customers — 500+ site visits across factory floors — selling, specifying, then shaping the products themselves. It's where I learned to trust the field over the conference room: sit with the customer first, build second.
13+ years in B2B SaaS, most recently in construction tech — turning messy operational problems into software people rely on every day.
I didn't start in product. A decade in technical sales taught me more than any framework: trust what you see in the field over what sounds good in the room, and build the second version of something real over the first version of something theoretical.
A few things I believe
Shipping a lot isn't the goal. I'd rather ship three things that change the trajectory than thirty that fill a changelog.
The fastest way to waste a quarter is to fall for your own idea. Stay anchored to the problem and the people you're solving for.
The best work comes from teams who understand the goal and are trusted to find the how. Make the direction unmistakable, then get out of the way.
I've worked both sides — engineering rooms and customer negotiations. A lot of my value is translating between them so everyone pulls the same direction.
Full-time, fractional, or mentoring — the through-line is the same: get close to the real problem, make the direction clear, and help good people do their best work.
Built a new product area from zero for a platform serving the top thirty US homebuilders; led discovery, roadmap, and a cross-functional team to live product.
Owned platform improvements, enterprise compliance, and customer integrations on a regulated wealth-management platform.
11 years across paper, wood, food, glass, steel, pharma, automotive and construction; 500+ customer site visits; progressed from technical sales into shaping the products themselves.
MBA in International Business. Professional Scrum Master (PSM). Google Project Management certificate. Working across Russian (native), English (fluent), Spanish (A1), and German (A1).
Full background and references available on request.
Tell me what you're building or wrestling with — hiring, fractional help, or mentorship. I read everything that comes in.
Thanks for reaching out — I read everything that comes in and will get back to you soon.